ValdispertNoite & Dia was launched in quarter 1 2020 during the initial phase of the Covid-19 pandemic.
The innovative concept of this product lies primarily in its day tablets with saffron extract which helps to create a positive state of mind and rhodiola extract to cope better with stressful situations. The night tablets with melatonin and chamomile extract induce relaxation and a better quality of sleep.
The promotion of this new product occurred in quarter 2 2020 during the peak of the pandemic and digital media was the media chosen for cost effectiveness and due to the fact that the majority of the population was at home with an increased consumption of digital content.
Several partnerships with pharmacy groups and the association of pharmacies was also put in place in order to promote digitally the new product with a price discount associated via e-mails to end users, pharmacy professionals and promotion in social media, digital articles and links for e-commerce.
More information in www.desanimo.pt