Hyalugel, a new leading brand in the Cooper portfolio.

2020 September | NEWS

77% of French people experience pain in their mouth. Whether it involves mouth ulcers (canker sores), smallsores, bleeding gums or even teething in infants, this pain can have a profoundly negative effect on our lives. The advantage of spot treatment is that it targets the painful area. The Hyalugel brand is the leading brand for these treatments in France, both in terms of over-the-counter sales and dental prescriptions. That is why Cooper has made the decision to ensure its distribution and promotion starting in January and for at least the next 10 years. It should generate a turnover of €5M in 2020.

Hyalugel, the pioneer of hyaluronic acid in the field of dentistry. Products are distributed in 90 countries by its manufacturer, Ricerfarma. The formulas are patented and contain hyaluronic acid that is biosimilar to what is found naturally in the gums. It works by forming a protective barrier over the lesion and by absorbing excess water from the tissues. As a result, it provides pain relief, reduces swelling and accelerates healing. And these benefits are not just theoretical. They have been proven by 14 clinical studies! These benefits can be found in 5 references to the product lines, adapted to the various oral ailments: Hyalugel Gel, Spray, Mouthwash, Teenager and First Teeth.

Cooper, a boosting effect for the Hyalugel brand. Since January, the strength of the Cooper network has made it possible to increase the number of direct customers by 71%.

In turn, this has resulted in an increase in the number of pharmacies selling the product to patients, despite the lockdown period. This is good news for patients, as they can have access to these products more easily when prescribed to them. And to support their prescription, Cooper is involved in promotional campaigns among dentists and orthodontists: regular information on new clinical studies, patient brochures and samples. Lastly, within 9 months after resuming distribution, Cooper is launching Hyalugel Forte, a gel intended for canker sores and deep sores using a new technology and with a 4-times higher hyaluronic acid concentration. Since its launch, this product represents 50% of the Hyalugel sales and the interest being shown by dentists is promising.

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