LEADER BACCIDE LAUNCHES THE FIRST ACTIVE ANTIVIRAL MASK PROVEN TO BE EFFECTIVE AGAINST COVID-19.
More than ever Baccide is a brand that cannot be ignored during this pandemic! Known and appreciated by consumers for its range of hydro-alcoholic gels, Baccide is now tackling the risks of aerosol contamination by launching a brand new highly innovative mask.
All faces are now masked. Whether they are paper or cloth masks are now an integral part of our daily life in the current global health situation. The cloth version is a more ecological and cheaper alternative, but unfortunately it is not always very practical, as it cannot be worn for more than 4 hours, after which it must be washed before being reused.
Given this particular situation, Baccide is revolutionising this market with a major innovation: a UNS1 category mask, tested against the Covid-19 virus, which provides long-term protection against it.
It is made of antivirus treated cloth and eliminates 99.9% of the virus in 30 minutes and can be worn for more than 50 hours before washing. Three masks per year are enough for optimal protection, with one wash per week.
The external surface of the mask is impregnated with the innovative VIRALSTOP solution, based on microencapsulated silver chloride (0.0015%). The mask destroys the membrane of the SARS-CoV-2 virus when it comes into contact with the fabric, blocking 99.99% of infection and contagiousness in 30 minutes.
Because safety is a priority, the Baccide anti-viral mask has been evaluated by an independent toxicology expert as safe for use in adults and children over 11 years of age. Oeko-Tex® Standard 100 certified, its textile does not contain any substances that are harmful to health or the environment.
Not forgetting comfort! Cloth masks are often difficult to breathe in, which is why some people abandon them quickly in favour of surgical masks that are not very environmentally friendly. The Baccide anti-viral mask uses Acti-Shield® technology to optimise its permeability for greater comfort and improved breathing. Its ultra-light fabric guarantees an unbeatable level of comfort. The fabric stays dry thanks to its water-repellent properties.
Counters and floor displays will provide high visibility at the point of sale and samples will be made available to pharmacy teams to support this strategic launch. A digital shop window campaign in strategic points of sale will be rolled out by March.